Why is Hotel representation important?
Hiring a hotel representation company can be a great way to make sure your hotel is getting the most out of its resources. From increased quality to cost savings, there are several reasons why a hotel may decide to hire a hotel representation company. Whether it’s a limited market knowledge, financial reasons, or other decision-making barriers, hotel representation companies can bring a wealth of knowledge and expertise to the table.
When it comes to making informed decisions about hotel representation, hoteliers need reliable and experienced partners they can trust. As a hotel, it is important to have a strong presence in the market and to stay competitive in the industry and with the right hotel representation company, hotels can be confident that their needs are being met and their goals are being achieved.
Hotel Representation is an essential part of any hotel’s sales and marketing efforts, regardless of size. Whether you’re a stand-alone brand or a multinational, global brand, having local representatives who can deliver your brand to prospective customers in their language and tone is a major part of the marketing mix. It helps you to stand out by showcasing the best of your brand to potential customers. This is an essential component of every successful hotel’s sales & marketing plan.
The Hotel Representation team will closely work with you to identify target demographics, craft messages, create campaigns and generate content. They can use their network within the region to promote your brand, as well as its benefits, to travel agents, online travel portals and corporate organizations. They can create experiences that capture attention and savor memories, as well as deliver customized marketing messages that resonate with customers. This can help you reach the right customers at the right time, increase the hotel brand awareness, and maximize the success of your hotel.
But how do you go about finding the right local representation company to promote your hotel? Here are some tips:
Do your research.
Take the time to research local representation companies in the area you’re targeting. Be sure to check their previous clients and read reviews or seek references to get an idea of their performance.
Look for specialists.
Not all representation companies are created equal. Look for specialists that have in-depth knowledge and experience in your specific market. The longer their sales team has been performing in the market, the better acquisition they can achieve.
Define your goals.
Before engaging a representation company, be sure to set clear goals for the business relationship. What results do you expect in terms of bookings? How long are you willing to wait to see those results?
Review the marketing and brand awareness activities.
Indeed, your brand matters, and you would need your brand image to be promoted the right way through maintaining the brand identity and keeping the messaging consistent.
Check the sales and marketing action plan.
Action plan forms a significant part of the representation, as it normally answers and indicates the Who, How, When and Where. Action plan can give you an estimated outcome, as well as an overview of how your representative works.
By following these tips and doing your due diligence, you can find the right local representation company to promote your hotel in the most possible cost-effective way.
