Explore All Our Unique Services

Events Management and Travel Trades

Events management is no doubt a fundamental tool in developing communications and brand awareness. It builds a unique and prosperous image of the brand and its identity through showcasing the business in many different ways; such as the trade shows, travel exhibitions, press conferences and public relations activities. This is exactly what MasterKey aims to practice in order to successfully convert the effort given to all these activities into the needed results.

We are proud of our ability to represent our partners through dynamic range of events, sales visits and complete business events cycle that delivers a memorable experience, as well as recognized value to all our travel corporates and business leaders in the kingdom of Saudi Arabia

Social Media

We believe in the power of Social Media, and the great impact it may have in the perceived value of businesses online. Hence, our community engagement strategy combines the consistent appearance, the value of content and the informative structure of what we share to build a coherent result that preserves the exceptional presentation of our partners.

Strategic Partnerships

The capability to reach potential audiences, build brand awareness, capture the interest of corporates and transform them into effective and yet detailed action plans, could be considerably challenging – specially with the continues developments being experienced by the tourism industry, as well as the sophisticating growth in the industry players around the world. MasterKey expands and strengthens each action plan with respect to the financial budget allocated by our partners; and this is developed and implemented by combining our unique strategic direction plan for developing the business partnerships and the marketing plan into one meaningful picture that represents a rewarding experience.

Public Relations and Promotions

Our media and PR practice comprises of tourism and hospitality communication experts who understand the pulse of the luxury traveller. As messaging custodians of some of the finest brands in the world, we are responsible for building and strengthening the public reputations of our partners through super charged content led exposures.

We take your business right to the top of the news agenda. we develop communications that helps make brands for desirable. Fundamentally, we believe to achieve this, we need to understand consumer preference. We believe that a multi-disciplinary approach to communications is critical to success. And whilst the media has traditionally been regarded as the main target for PR programmes, MasterKey believes there are many vital channels of influence. Industry associations, employees, shareholders, business analysts and local/national government all play a vital role in delivering the message.

Our approach is wide ranging, advising on all aspects of the PR strategy, with one key contact managing each project. We believe we provide an innovative and quite distinct service that ultimately delivers success for our members.

Here’s a list of some of the tools and areas that we focus on:

1. Impressive network of key journalists and editors across a range of media outlets
2. Targeted media exposure in print, online and broadcast media
3. Press Familiarisation and brand building
4. Brand advocacy, leadership profiling and thought leadership
5. Events, launches and re-positioning campaigns
6. Digital and New Media outreach